Get Ready for CalFresh Awareness Month in May!

“What makes the Farmers’ Market such a special place is that you are actually creating community around food.” – Bryant Terry

The month of May is set aside as CalFresh Awareness Month and it seeks to increase public awareness as well as dispel myths and assist clients with CalFresh applications.

In honor CalFresh Awareness Month, Petaluma Bounty and Farmers’ Market LIFE are excited to partner with community organizations, including the Center for Well-Being, Catholic Charities, Redwood Community Health Coalition, Redwood Empire Food Bank, 211, Petaluma Health Care District and county agencies including Sonoma County Human Services and Health Services, and Area Agency on Aging, as we launch a full month of exciting community events to encourage everyone to learn about CalFresh and consider expanding their healthy eating budgets by using Market Match incentives to stretch their budgets further.

Also, just for the month of May, Petaluma Bounty and Farmers’ Market L.I.F.E. will be increasing the daily maximum match to $20 for people marking purchases with CalFresh in our 13 Farmers’ Markets. For details and a list of all markets involved, please go to

To celebrate CalFresh Awareness Month and this increase of incentives, we, along with our community partners, are hosting eight health and wellness events complete with blood pressure screenings, CalFresh sign-up assistance, market tours, nutritional education complete with a food demo, and more! The full list of events and times are listed below:

  • May 8th from 10AM-1:30PM at the Petaluma East Side Farmers’ Market
  • May 9th from 8:30AM-1PM at the Santa Rosa Original Certified Farmers’ Market
  • May 12th from 8:30AM-1PM at the Santa Rosa Farmers’ Market at the Vets
  • May 13th from 10AM-1:30PM at the Sebastopol Farmers’ Markets
  • May 16th from 9AM-1PM at the Santa Rosa Farmers’ Market at the Vets
  • May 19th from 8:30AM-12PM at the Healdsburg Farmers’ Market
  • May 26th from 8:30AM-1PM at the Santa Rosa Original Certified Farmers’ Market
  • May 26th from 2PM-5:30PM at the Petaluma Walnut Park Farmers’ Market

Finally, during the month of May, we will be having a photo contest where you can win Petaluma Bounty T-Shirts, Market Bags, and Farmers’ Market Gift Certificates. Just use the hashtag #freshestcalfreshsoco and post a picture to our Farmers’ Market L.I.F.E. page or Instagram with a picture of what produce you got at the market, how you used it, and even a picture of you at the market! Stories alongside the photos are encouraged but not necessary for participation. Judging will take place at the end of May and prizes will be awarded after.

For more questions about CaFresh Awareness Month, the events taking place, or the photo contest, please contact Suzi at s[email protected] or Sarah at [email protected] or go to

We are looking forward to a great month of bringing CalFresh awareness to Sonoma County!

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